The development of the festival auctions began in the 19th century: at first, they were held in the guild’s meeting rooms just before the procession, with local people making donations of home-grown produce. From the next century, and particularly from 1942 onwards, the auctions reached unexpected popularity, and took place in the Compás de San Francisco, in front of the church, on Saturday, Sunday, and Monday evening.
Special fundraising became necessary to pay for the ceremonies and festivities, and so a “voluntary levy” was imposed, which, at first, was paid only by the senior guild members.
The Brotherhood has always laid particular emphasis on the May festivals, and has attracted speakers of the stature of Melchor de Benisa, Pedro Alcántara Hernández, Luis Calpena y Ávila, Francisco Blanco Nájera, Father Pildain, Victorino García Sabater, José María Padilla, the Orator of Zamora Cathedral, Bishop Félix Romero Mengíbar, P. Lúcar de Córdoba, Brother Justo Pérez de Urdel, Father Leal, Javier Alert y Sosa, Father Quevedo, Father Javierre, Casimiro Pedrajas y Pedro Carrillo.
The musical offering has included celebrated artists from the world of bel canto, with prestigious choirs, and bands to accompany the processions. They include: the baritone José Pareja; the conductor maestro Garmendíez; the tenor Villalba; the Band of the Spanish Navy; the Cornet and Drum Band of the Lepanto II Infantry Regiment, of Córdoba; the Band of the City of Córdoba; the baritone, Julio Vidal; the Marching Division, Trumpets and Cornets of the Guardia Civil of Córdoba; the Cornets and Drums of the Málaga Fire Service; the Cornets and Drums of the Maristas of Priego; the Boys’ Choir of Guadix Cathedral; the Eduardo Lucena Philharmonic Centre; the tenor Emilio Ángel Platas; the tenor Fernando Carmona; the Choir of Santa María de la Victoria; the Granada City Choir; the Alonso Cano Choir of Priego; the Band of the Red Cross of San Fernando.
It is traditional that Perossi’s First Papal Mass is sung during the service on Sunday: at the end of the service, Jesus of Nazareth blesses the congregation, who reply with cries of exaltation and a surge of barely-contained emotion.
There is a truly unique atmosphere to the celebration of Jesus of Nazareth: the holy image is displayed in the centre of the church of San Francisco, set against a stunning backdrop of colour and light. Every year, tens of thousands of flowers given by followers are made by expert hands into an awe-inspiring framework, in which the people of Priego express their love for their “King”.
On the Sunday, the procession is simple yet majestic: Jesus of Nazareth — a prince of light on his brightly embellished throne — is borne on the shoulders of the costaleros through the streets of Priego, escorted by women dressed in the classic mantilla veil, guild members, and their marching band. The route is lined with supporters – every one a Nazareno at heart.